Understanding NAP Citations for Local SEO

What Are NAP Citations?

NAP citations, or name, address, and phone number citations, can help businesses rank higher in local search engine optimization (SEO) results. They occur when a business's NAP is mentioned on a website that isn't owned by the company, such as a directory or online platform. 

Why Are They Important?

Regarding ranking factors, Google has unofficially confirmed that local citations are used as a ranking signal in Local Pack/Finder and localized organic search results. Businesses that have missing or inaccurate data are not penalized for these errors, but businesses that have complete and consistent citations will have better local organic ranking results.

What to Be Aware Of

The most crucial factor for maintaining quality NAP citations is consistency. 

For example, if using a suite or unit number, ensure you consistently use the same structure across all platforms.
'123 Main Street, Suite 100' or '123 Main Street #100.' Using 'suite' or '#' interchangeably will cause citation issues, so please keep this consistent.

Also, use abbreviations consistently, such as '123 Main Street' or '123 Main St'. Using 'Street' or 'St' interchangeably will cause citation issues.

Also, ensure all team members use the same Name, Address, and Phone Number externally.

Platforms to Manage

There are hundreds of different locations for citation building. However, for clients who have an active Local SEO plan with Bluehour, we manage all of this for you automatically. We run weekly audits to ensure there are no citation issues and fix or address any new issues. This is why it is crucial to alert us to potential address or phone number changes in advance.

The top platforms businesses will need to maintain a directory presence will significantly depend on the services they offer, the location they target, and whether or not they have a physical presence or an online presence. This could include a Google Business Profile, Bing, MapQuest, Apple Maps, Social Media Platforms, Yellow Pages, Yelp, and many more.