Writing an SEO Focused Blog Post

If you plan to write a blog post yourself, follow this guide for best practices.

1. Before you start, ensure the following has been identified for this blog:

• Word Count

• Focus Keyphrase(s)

• Title / Headers

• A Short Topic Brief

2. Create a new document

3. Add in your headers (H1-H5)

Adding structure from the beginning makes building the blog much easier.

4. Now fill in each section with the body text.

Some best practices to note:

• Aim to keep each paragraph between 100-150 words

• Hit a keyword density of 1-2% (e.g., a 1k blog should contain 10-20 keyword instances)

• Keep headers/subheaders under 80 characters

• Ensure that consecutive sentences don't start with the same word

• Set up links correctly ('open in a new tab' for external links)

• Avoid run-on sentences

5. Here is the example blog we are going to use in its final form.

We have added an internal link here; notice that the highlighted text is related to the subject of the linked article.

6. Within a blog, we want exact matches of the focus keyword spread throughout and related or similar keyphrases to diversify the overall keyword profile.

7. Furthermore, include instances of the keyword in your headers

8. Perform grammar and plagiarism checks

9. You’re good to go!